Hirshhorn Plaza

Photo caption: Campaign banners outside the Hirshhorn on the National Mall. Photo credit: Jason Free/Home Front Communications
Campaign banners outside the Hirshhorn on the National Mall. Photo: Jason Free/Home Front Communications

March 23, 2015

In conjunction with its 40th anniversary, the Smithsonian’s Hirshhorn Museum and Sculpture Garden is launching a unique advertising campaign designed to increase brand awareness and engage audiences. Featuring provocative words with the leading “H” removed, the ads state, “You’re Missing Something,” and they identify the Hirshhorn as a place to connect with “Art of Our Time.” Social media followers are invited to share their Hirshhorn highlights by using the hashtag #FindYourH on Instagram (www.instagram.com/hirshhorn), Twitter (www.twitter.com/hirshhorn), Facebook (www.facebook.com/hirshhorn) and Tumblr (www.hirshhorn.tumblr.com).

About the Hirshhorn
Now celebrating its 40th anniversary, the Hirshhorn Museum and Sculpture Garden is the Smithsonian Institution’s museum of international modern and contemporary art. With nearly 12,000 paintings, sculptures, photographs, mixed-media installations, works on paper and new media works, its holdings encompass one of the leading collections of postwar American and European art. The Hirshhorn presents diverse exhibitions and offers an array of public programs that explore modern and contemporary art. Located at Independence Avenue and Seventh Street S.W., the museum is open daily from 10 a.m. to 5:30 p.m. (closed Dec. 25). Admission to the galleries and special programs is free. For more information about exhibitions and events, visit hirshhorn.si.edu. Follow the Hirshhorn on Facebook at facebook.com/hirshhorn, on Twitter at twitter.com/hirshhorn, on Tumblr at hirshhorn.tumblr.com and on Instagram at instagram.com/hirshhorn. Or sign up for the museum’s eBlasts at hirshhorn.si.edu/collection/social-media. To request accessibility services, contact Kristy Maruca at marucak@si.edu or (202) 633-2796, preferably two weeks in advance.

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