JiaJia Fei is a digital strategist and founder of the first digital agency for art. In her work with museums, galleries, and artists, her practice centers on the mission of making art more accessible through technology. Prior to starting her own consultancy, JiaJia served as the first Director of Digital at The Jewish Museum in New York and Associate Director of Digital Marketing at the Solomon R. Guggenheim Museum. JiaJia received her BA in the History of Art from Bryn Mawr College and has lectured on the impact of art and technology worldwide.